Clear judgment for real estate decisions when price, risk & structure all matter.
For business owners, private families, investors, and the advisors who serve them, GERE Advisors serves as the integration function that large institutions build into serious real estate decisions, helping clients avoid mistakes, improve structure, manage execution, protect value, and achieve better outcomes.
Five categories of advisory work. One integrated commercial view.
Each engagement draws on some combination of these five capabilities, scoped to the specific decision the client is facing.
Every engagement is custom-scoped. Most touch two or three of these areas in depth.
Independent judgment, integrated across every specialist.
Commercial real estate decisions involve capable professionals with limited scope. What is often missing is one experienced advisor whose sole job it is to connect the economics, risks, structure, timing, and strategic trade-offs into a single coherent recommendation. On most engagements, GERE coordinates with the broker, the attorney, the lender, the engineer, and the accountant already involved. We do not replace them. We integrate their work into a single recommendation the principal can act on with confidence.
Information flows down. Specialist outputs become integrated judgment.
Every commercial real estate decision has experts. Few have a complete view.
Brokers know the market. Attorneys protect legal rights. Lenders evaluate credit. Engineers evaluate condition. Accountants address tax and books. Each view is essential, and each professional does important work. None of them is the integrator.
The integrator role exists by default inside large institutions — pension funds, REITs, real estate investment managers — where committees, asset managers, and senior advisors translate specialist work into one commercial decision. Outside institutional walls, that role usually doesn't exist. The principal is left to integrate the inputs themselves, often under time pressure, often without a clear framework.
GERE Advisors provides that integration as a service: one experienced real estate advisor whose role is to translate specialist work product into one commercial recommendation, supported in writing, and grounded in the same disciplines used inside institutional real estate.
Most visitors arrive through one of two doors.
Direct work with principals and confidential work alongside the advisors clients already trust.
You are evaluating a real estate decision yourself.
Business owners, private families, and investors who want one experienced view before committing capital, signing a long-term lease, selling an asset, or accepting a transaction that has hardened around an assumption no one has tested.
GERE works directly with the principal, on the principal's terms, and produces a written recommendation.
You have a client situation that needs a real estate specialist.
Wealth managers, CPAs, attorneys, lenders, and brokers who recognize when a client question has moved beyond their normal scope. GERE works alongside the existing advisor relationship, brings the real estate-specific analysis, and protects the trusted advisor's position as the primary relationship.
When capable experts are involved, but the full decision still needs to come together.
GERE serves as an independent quarterback, connecting market, legal, financial, physical, tax, and operational inputs into one clear real estate recommendation.
Renewal, amendment, purchase agreement, loan document, or binding proposal.
Market value, reserve price, buyout, family transfer, or lender review.
Underwriting, track record, assumptions, alignment, fees, and downside risk.
Documents, rent roll, condition, story, risks, and presentation readiness.
Capital plan, tenant work, improvements, timing, execution risk, and return logic.
Incomplete facts, unclear risk, multiple specialists, or fast decisions.
Advisory first. Transaction when warranted.
Each engagement starts with independent analysis. Execution support only when the recommendation supports it.
Independent Analysis
Each engagement begins with focused, independent analysis. GERE reviews the situation, the documents, the property, the market, and the open questions — and forms a view before suggesting any path forward.
Clear Recommendation
GERE does not stop at diagnosis. The deliverable is a written recommendation: what to do, what not to do, what to revisit, prioritized issues, and the reasoning that supports the conclusion.
Continuity Through Execution
When the recommendation is to proceed, GERE can remain involved through negotiation, diligence coordination, and execution. When the recommendation is to wait or to walk, that is the recommendation.
Sample Client Reports
The sample reports below show the type of analysis GERE provides: clear findings, ranked issues, supporting analysis, practical risk assessment, and a stated recommendation. Samples can be shared directly on request.
Find the report that matches the decision
GERE reports are organized around the decision the client is facing. Start with the business question, then open the sample report that best matches the situation.
Clarifies renewal, relocation, total occupancy cost, space needs, timing, leverage, lease risk, and negotiation strategy before the tenant commits.
View sample reportShows how the property affects price, risk, financing, structure, timing, and execution in a business sale or acquisition.
View sample reportTests credibility, track record, alignment, fee structure, market assumptions, downside risk, and execution capacity.
View sample reportEvaluates purchase economics, lease alternatives, financing capacity, operating control, market risk, and strategic fit before committing to an owner-occupied acquisition.
View sample reportEvaluates whether the strategy is realistic, financeable, executable, and worth pursuing before time and money are committed.
View sample reportOrganizes the facts, risks, documents, economics, and story before the transaction process begins.
View sample reportField views on commercial real estate.
Short, analytical pieces on structural shifts shaping how commercial real estate is owned, operated, and valued. Written from inside the work.
A structural conflict inside commercial real estate that most operators have not named yet, and how it is quietly compressing NOI in nearly every building service category.
Read perspective →
Every industry that resisted technological change eventually had a forcing function. Commercial real estate just got its own.
Read perspective →
After 40 years of standards, private real estate still has a data problem. The issue is not methodology. It is incentives.
Read perspective →
Forty years of cap rate compression silently boosted returns for an entire generation of investors. That tailwind is gone, and what comes next will be defined by execution, not environment.
Read perspective →
What baseball's stolen-base revival can teach real estate investors about data, risk management, and alpha.
Read perspective →Independent, disciplined, execution aware.
Gregory Elmiger founded GERE Advisors to bring institutional real estate judgment to private owners, family investors, business owners, and the professional advisors who serve them.
Greg's career has been built at the intersection of risk, real estate, data, and decision making. He began his career in institutional financial markets and later served as a global product and business leader at RiskMetrics, where he helped develop risk analytics platforms used by leading wealth managers, hedge funds, private banks, and institutional investors. That work shaped his view that better decisions require more than information. They require structure, context, and disciplined judgment.
After earning a Master's in Real Estate Finance and Investment from New York University, Greg founded and operated a private real estate investment firm focused on value add opportunities across office, medical, multifamily, and industrial assets. Over more than a decade, he sourced, acquired, financed, managed, leased, repositioned, and sold a diversified portfolio of commercial real estate investments. That owner operator experience gives him a practical understanding of how real estate decisions actually succeed or fail after the closing.
Greg later served as Head of Real Estate Client Coverage for Canada at MSCI, advising some of the world's largest institutional real estate investors, including major pension funds, asset managers, and investment platforms. His work focused on portfolio strategy, performance attribution, risk oversight, underwriting, benchmarks, investor reporting, data quality, and investment decision support.
GERE Advisors reflects the combination of those experiences. The firm helps clients understand price, risk, structure, operations, and performance before decisions harden. Greg works with clients and their outside advisors to organize the facts, pressure test assumptions, identify risks, remove avoidable obstacles, and translate complex inputs into clear written recommendations.
The result is independent commercial real estate advice that is practical, disciplined, and execution aware.
A real estate specialist for the advisors clients already trust.
GERE Advisors works confidentially alongside wealth managers, CPAs, attorneys, lenders, and brokers who recognize when a client situation needs real estate judgment beyond their normal scope. The role is not to replace the advisor relationship. The role is to strengthen it.
An advisor who brings in a credible real estate specialist on a difficult question becomes more useful to the client, not less. GERE works in support of the existing relationship, signs confidentiality before any client information changes hands, and is direct about what is in scope and what is not.
Have a client situation to discuss confidentially?
Start a Confidential ConversationWhen the decision matters, start with judgment.
If you are evaluating a sale, purchase, lease, renewal, inherited property issue, business real estate question, or private real estate investment, a brief note on the situation is enough to begin.
Conversations are confidential.